What is SEO?

Search Engine Optimisation (SEO) is the process of gaining traffic by ranking higher on Search Engines such as Google. This is achieved through strategic, technical and creative techniques that optimises your site to rank on Search Engines like Google.

It’s also a necessity if you want to compete with your competition online.


“Google only loves you when everyone else loves you first.”

– Wendy Piersall

Who is SEO for?

SEO is good practice for every website and business. In order to stand out online and compete with your competition, your website needs to rank high on Search Engines like Google. SEO is also great for businesses that do not have huge advertising budgets and industries that don’t allow traditional advertisement.


When will i start seeing results from SEO?

SEO is a long term strategy and usually takes about 3-6 months to start seeing results. Even though it takes a long time, the strategy is well worth it and it’s a great way of gaining visitors to your website. It’s also FREE! – unless you hire a professional 😉


Where is SEO used?


There are two types of SEO. We have Onsite SEO and Offsite SEO. Onsite SEO is used on your website and deals with the content and technical elements of your site.

Offsite SEO is used on other websites and deals with your reputation and relevancy in your industry. For example, having a blogger link from their website to your product or business.


SEO strategising

Have a thorough strategy in place to achieve stellar SEO results.

Photo by Zen Chung on Pexels.

Why do I need an SEO strategy?

Failing to plan is planning to fail. This is even more true for SEO. There are more than 200 factors that effect your SEO score just for Google alone! This makes it very important to focus your resources on efforts that bring the most results for your website.

A good strategy involves analysing your website on a regular basis for technical errors and opportunities to improve your rankings on Search Engines such as Google – which will gain you more valuable traffic for your website. A clear and concise strategy makes implementation much more effective.


How do I go about finding an SEO strategist?

There are many so-called “SEO Strategist” out there. Finding a good one is another story. A good SEO strategist will find deep technical problems with your website, research keywords in your industry with potential, and structure your website’s architecture in ways that will improve you SEO score for better rankings and more traffic.

A good SEO strategist will make sure that your site is easily readable by Search Engines such as Google. They will also write HTML markup code to explain your website to the Search Engine bots.

A good SEO strategist will research keywords in your industry that your competition is not using (or benefitting from) and implement them in an effective way throughout your website. A good SEO Strategist will also analyse your competition and find strategies to beat them using a combination of technical and optimisation techniques.

Our SEO Company in Cape Town offers SEO services:

Our SEO company in Cape Town creates strategies that are custom-made for every client. Every business and website is different and requires different tactics to conquer the SERP (Search Engine Results Page).

Our SEO company in Cape Town will work within your budget, big or small and find the most effective and beneficial techniques to drive traffic to your site and make more sales. We don’t believe in contracts, but we recommend our clients work with us for at least 6 months to get the best results.


Some SEO Clients:



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